Barnes And Noble Statistics: 78+ Trends, Insights, & Data

By Zachary Kai

| Updated:

Key Takeaways From This Report

Here’s the most fascinating insights and statistics:

The biggest Barnes & Noble in the United States is the chain’s Union Square store in New York City, which is 26,000 square feet.

The revenue for the financial year of 2019 was US$ 3.552 billion.[6]

The company operates bookstores in 50 states across the USA.

Barnes & Noble stores earned $208,323 in October 2022.

Barnes & Noble, Inc. is the largest retail bookseller in the United States, and a leading retailer of content, digital media and educational products in the country.

Barnes & Noble had 24,000 employees in 2019​.

The company’s total assets as of April 30, 2019, were $1.706 billion​.[7]

Barnes & Noble became a publicly traded company in 1993.

The company was sold to Elliott Management Corporation in 2019.

Barnes & Noble customers are 45.70% male and 54.30% female.

About This Report Of Barnes & Noble Statistics

This analysis contains research & facts on their market size, cash flow, net income, revenue statistics, stocks, practices, average value, popularity, the number of shops, and more.

To gather the data, we used the following sources: Book Industry Study Group, the Company’s Website, Exploding Topics, Facebook, Google Trends, IBISWorld, Instagram, LinkedIn, MarketWatch, Pinterest Trends, Reddit, Statista, Tumblr, and the U.S. Securities and Exchange Commission.

Access Company Data, Info & Facts

Here’s a table of the essential company information for Barnes and Noble.

Barnes & Noble Key Business Information

Company NameBarnes & Noble, Inc.
Company Age137 years
FoundersCharles M. Barnes, William Barnes, G. Clifford Noble
HeadquartersNew York City, New York, United States
IndustryRetail, Bookselling
AudienceBook lovers
ProductsBooks, E-books, Magazines, News, DVDs, CDs, Toys, Gifts
No. Stores594
Parent CompanyElliott Management Corporation (since 2019)
CEOJames Daunt (as of 2021)
Revenue$3.39 billion (Fiscal Year 2020)
EmployeesApproximately 24,000 (as of 2021)
Telephone No.1-800-843-2665
Contact FormVia their help desk.
Live ChatVia their ticketing system.
LinkedInBarnes & Noble, Inc
Stock TickerFormerly traded on NYSE under the symbol BKS (Privately held since 2019)
Key CompetitorsAmazon, Books-A-Million, Half Price Books, Independent Bookstores
Market ShareApproximately 8% of the U.S. book market

Financial Statistics & Key Datapoints: How well is Barnes and Noble doing?

Barnes & Noble generated a total revenue of $3.5 billion in the fiscal year of 2020. This is a decrease of 6.6% compared to the previous year, which had a revenue of $3.8 billion.

They reported revenue of $3.48 billion in its 2019 fiscal year, down from $3.66 billion in 2018. Between 2012 and 2019, the company’s revenue dropped by nearly two billion dollars.[2]

The net increase in cash for the fiscal year ending on April 30, 2019, was $64 million​.

Barnes & Noble’s net income for the fiscal year of 2020 was $10 million. This is a significant decrease of 93.1% compared to the previous year’s net income of $146 million. The decrease in net income can be attributed to the decrease in revenue and increased expenses related to COVID-19 safety measures.

The company’s e-commerce sales increased by 32% in the fiscal year of 2020, compared to the previous year. This increase can be attributed to the COVID-19 pandemic, which forced many consumers to shop online rather than in-store. Currently, only about 10% of Barnes & Noble’s sales come from e-commerce.[1]

As of June 2021, Barnes & Noble has closed 63 stores across the United States. The company has also opened 4 new stores in the same time period.

What’s The Barnes And Noble Market Share?

In the book store industry, they account for approx 26.6% of the market share.[5]

Impact Of The Pandemic

There has been a significant increase in book sales during the pandemic, with Barnes & Noble reporting double-digit sales growth this year compared to 2019, before the Coronavirus outbreak​​. The chain is seeing a surprising surge in sales from teenagers. Sales of graphic novels at Barnes & Noble are up by as much as 500%​​.

Across the US industry, book sales are up 12 percent through August this year compared to the same period a year ago. They’re up 20% from 2019 over the same time period​. The current double-digit growth in book sales has not been seen since Amazon​​.

Barnes & Noble has undergone changes under new management. These changes include an interior overhaul of the chain’s 600-plus stores, and a management philosophy that empowers local bosses to decide which books they’ll stock, and a move away from its signature green color scheme​​. Despite having fewer stores (605 compared to 628 in 2019), Barnes & Noble’s total sales are up around 6 percent from 2019​​.[8]

The chain plans to open 12 stores in February and March alone. Some of these stores will be about a quarter the size of the typical 25,000 square foot location. This shows the chain can now generate the same volume from an 8,000 square foot store as a 25,000 square foot store.

Barnes & Noble’s sales growth is driven by increased foot traffic in stores, not online sales.

Publishers are noticing the turnaround effects, with better store layouts, recommendations, refreshed selections, and lively merchandising and display. This leads to increased sales​​. Barnes & Noble swapped out large rectangular tables that hold stacks of books for smaller round ones that encourage browsing and buying​​.

Summary of Barnes & Noble Education, Inc. (BNED) Former Stock Information

Note: The company transitioned to being privately held in 2019.[4]

  1. Company Name: Barnes & Noble Education, Inc.
  2. Ticker: BNED
  3. Exchange: NYSE
  4. Closing Price: $1.26
  5. Market Cap: $66.28M
  6. Enterprise Value: $645.26M
  7. Shares Outstanding: 52.60M
  8. Year-Over-Year Shares Change: +1.15%
  9. Quarter-Over-Quarter Shares Change: -1.11%
  10. Ownership: 27.96% Insiders, 49.85% Institutions
  11. Current Ratio: 1.30
  12. Debt to Equity Ratio: 3.34
  13. Return on Equity (ROE): -33.70%
  14. Return on Assets (ROA): -5.50%
  15. Return on Capital (ROIC): -5.20%
  16. Revenue Per Employee: $529,617
  17. Profits Per Employee: -$21,950
  18. Inventory Turnover: 2.69
  19. Stock Beta (1Y): 2.03
  20. 52-Week Price Change: -46.61%
  21. Short Interest: 1.04% of Shares Out
  22. Cash & Cash Equivalents: $11.14M
  23. Total Debt: $590.12M
  24. Book Value Per Share: $3.35
  25. Free Cash Flow (Last 12 months): -$65.46M
  26. Gross Margin: 24.72%
  27. Operating Margin: -3.55%
  28. Profit Margin: -4.14%

What are some fun facts about Barnes and Noble?

  1. There are about 600 stores in every state.
  2. Their retail and online operations sell over 190 million physical books a year.
  3. The largest magazine retailer in America, they carry over 3,000 titles.
  4. Every year, their cafes serve 39 million drinks, bake 5.4 million cookies, 985 thousand croissants, make over 450 thousand scones, serves 1.1 million cheesecake slices and grills 600 thousand sandwiches.
  5. Every year, they host about 100,000 community events.[3]

Search Insights & Trends

Here’s a table of the essential search insights for Barnes and Noble’s website, sourced from Ahrefs & SimilarWeb.

Domain Rating92
URL Rating37
Average Monthly Traffic8.6M
Bounce Rate54.22%
Average Visit Duration02:51
Pages Viewed Per Visit3.68

Search Interest Over Time

All this data was sourced from Exploding Topics.

Growth Over The Past 15 Years

Over the past fifteen years it’s experienced a 79% decrease in growth.

BN Growth Over The Past 15 Years

Growth Over The Past 10 Years

Over the past ten years it’s experienced a 70% decrease in growth.

BN Growth Over The Past 10 Years

Growth Over The Past 5 Years

Over the past five years it’s experienced a 41% decrease in growth.

BN Growth Over The Past 5 Years

Growth Over The Past 2 Years

Over the past two years it’s experienced a 28% decrease in growth.

BN Growth Over The Past 2 Years

Growth Over The Past Year

Over the past year it’s experienced a 7% decrease in growth.

BN Growth Over The Past Year

Global Search Interest By Region

Global Search Insights By Region For BN

Here’s a table of the countries who search for Barnes & Noble the most, sourced from Google Trends.

1. Peru
2. Ethopia
3. United States
4. Bosnia & Herzegovina
5. Costa Rica
6. Canada
7. United Kingdom
8. Australia
9. Netherlands
10. Philippines

Social Media Statistics & Research

Here are the results of research on the reach Barnes & Noble has across their social media presence.

Popularity By Platform: Amount Of Followers

Social Media Followers For BN

The Popularity Of Barnes & Noble Hashtags Across Social Media

Here’s how popular the hashtag #barnesandnoble is across social platforms based on how many posts there are.

#BarnesAndNoble Popularity Across Platforms
PlatformNo. Of Posts



About The Author: Leo Flynn

Hi! I run Road Less Read, curating my scifi, fantasy + YA favorites from reading 100+ books a year!

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